Zhang, Yucheng; Li, Jing; Liu, Chih-Hsing; Shen, Yimo; … - In: Management Decision 59 (2020) 6, pp. 1271-1290
Purpose: Research on the relationship between novelty and travel intention is lacking. This study attempts to fill this gap by developing a theoretical model to explain how novelty influences travel intention through two mediating paths: brand equity and tourist motivation....