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To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
Cover Image
To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10010146352