Liu, Jin-Tan; Hammitt, James K.; Wang, Jung-Der; Liu, … - In: Health Economics 9 (2000) 4, pp. 319-326
We use the contingent valuation (CV) method to estimate mothers' willingness to pay (WTP) to protect themselves and their children from suffering a minor illness-a cold-in Taiwan. WTP is specified as a hedonic function of the duration and severity of the cold (measured alternatively by symptoms...