Liu, Leigh Anne; Chiu, Chi-Yue; Zhang, Zhi-Xue - In: Cross Cultural & Strategic Management 28 (2020) 2, pp. 368-383
Purpose: The purpose of this paper is to conceptually distinguish between communal and exchange relationship schemata and analyze their dynamic interactions and transformations in multicultural contexts. Design/methodology/approach: Drawing on theories of social capital, social exchange,...