Tang, Hsiang-Lin; Liu, Xuelin; Fu, Qi - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2269-2284
Purpose: This study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample (male = 55 and female = 198) in...
