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Beziehungsmarketing
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Liu, Yuerong
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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Effectiveness of contracts in marketing exchange relationships : a meta-analytic review
Crosno, Jody
;
Dahlstrom, Robert
;
Liu, Yuerong
;
Tong, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 122-139
Persistent link: https://www.econbiz.de/10012490957
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