Siu, Wai-sum; Liu, Zhi-chao - In: Small Business Economics 25 (2005) 4, pp. 333-346
This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People’’s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct...
