Information-seeking behavior is one of the most enduring subjects in the marketing and agribusiness literature. Based on a mail survey of 3,000 randomly selected farmers in Ohio, this study contributes empirical evidence about differences in farmers' information strategies regarding type,...

Is it necessary for the U.S. Cooperative Extension Service system to maintain an extension office in every county? Using stated choice data from a conjoint analysis experimental design, we examine the tradeoffs that farmers are willing to make when choosing between local offices based on...

Information-seeking behavior is one of the most enduring subjects in the marketing and agribusiness literature. Based on a mail survey of 3,000 randomly selected farmers in Ohio, this study contributes empirical evidence about differences in farmers' information strategies regarding type,...