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Loken, Barbara
Peck, Joann
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Peck, Joann
;
Loken, Barbara
- In:
Psychology & marketing
21
(
2004
)
6
,
pp. 425-442
Persistent link: https://www.econbiz.de/10006964100
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