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Lomax, Wendy
Robinson, Helen
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Journal of marketing management : MM
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What is the effect of a recommendation?
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
;
Robinson, Helen
- In:
The marketing review
5
(
2005
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10006015616
Saved in:
2
Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
Riley, Francesca Dall'Olmo
;
Lomax, Wendy
;
Robinson, Helen
- In:
Journal of marketing management : MM
23
(
2007
)
5
,
pp. 387-394
Persistent link: https://www.econbiz.de/10008416692
Saved in:
3
Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School
Riley, Francesca Dall'Olmo
;
Lomax, Wendy
;
Robinson, Helen
- In:
Journal of marketing management : MM
23
(
2007
)
5-6
,
pp. 387-394
Persistent link: https://www.econbiz.de/10007901918
Saved in:
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