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Collective empowerment in online communities : conceptualization, scale refinement, and validation
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
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Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260
Persistent link: https://www.econbiz.de/10011591960
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The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen; Lu, Vinh Nhat; Hill, Sally Rao; … - In: Australasian marketing journal 27 (2019) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10012110329