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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Wansink, Brian"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
185
Brand management
51
Markenführung
51
Brand image
39
Markenimage
39
Advertising effects
30
Werbewirkung
30
Beziehungsmarketing
28
Relationship marketing
28
Brand
24
Markenartikel
23
Advertising
21
Emotion
21
Werbung
21
Social Web
19
Social web
19
Customer satisfaction
16
Experiment
16
Internet marketing
16
Kundenzufriedenheit
16
Online-Marketing
16
Viral marketing
16
Virales Marketing
16
Eating habit
12
Einzelhandel
12
Ernährungsverhalten
12
Food
12
Retail trade
12
Lebensmittel
11
Product Placement
11
Product placement
11
Food consumption
10
Lebensmittelkonsum
10
Theorie
10
Theory
10
Belgien
9
Belgium
9
Marketing management
9
Marketingmanagement
9
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Article
141
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44
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13
Arbeitspapier
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Graue Literatur
8
Non-commercial literature
8
Collection of articles of several authors
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Conference paper
2
Konferenzbeitrag
2
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2
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1
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English
185
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Wansink, Brian
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Rock, Bram de
51
Thøgersen, John
51
Vermeulen, Frederic
51
Kim, Jungkeun
50
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INSEAD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Journal of retailing and consumer services
8
Faculty & research / Insead : working paper series
7
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
Journal of marketing
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics
1
Baltic journal of management
1
Canadian journal of agricultural economics : CJAE
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cornell hospitality quarterly : CQ
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Developmental challenges in marketing research
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
185
Showing
1
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10
of
185
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
10
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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