Narrow search
Showing 1 - 10 of 71
Cover Image
Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Cover Image
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Cover Image
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Cover Image
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: The journal of business & industrial marketing 38 (2023) 13, pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Cover Image
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Cover Image
An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers
Chua, Bee-Lia; Al-Ansi, Amr; Han, Heesup; Loureiro, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 7, pp. 1573-1598
Persistent link: https://www.econbiz.de/10013390852
Cover Image
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Cover Image
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012670649
Cover Image
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Cover Image
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419
Persistent link: https://www.econbiz.de/10009659820