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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
32
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Beziehungsmarketing
29
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29
Brand management
25
Markenführung
25
Social Web
23
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English
47
Author
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Loureiro, Sandra Maria Correia
Zenou, Yves
211
Homburg, Christian
145
Bruhn, Manfred
137
Han, Heesup
93
Jackson, Matthew O.
90
Kumar, V.
88
Patacchini, Eleonora
88
Huber, Frank
81
Bauer, Hans H.
71
Herrmann, Andreas
65
Goyal, Sanjeev
64
Verhoef, Peter C.
64
Mattila, Anna S.
62
Piller, Frank T.
59
Hollebeek, Linda D.
57
Walsh, Gianfranco
57
Stauss, Bernd
56
Kuchler, Theresa
52
Matzler, Kurt
52
Mauleon, Ana
52
Stroebel, Johannes
52
Gil Saura, Irene
51
Mittal, Vikas
51
Svensson, Göran
51
Aksoy, Lerzan
50
Fafchamps, Marcel
50
Vannetelbosch, Vincent J.
48
Wiedmann, Klaus-Peter
48
Palmatier, Robert W.
47
Thaichon, Park
46
Krafft, Manfred
45
Wong, IpKin Anthony
45
Dwivedi, Yogesh Kumar
44
Grewal, Dhruv
43
Hennig-Thurau, Thorsten
43
Chandrasekhar, Arun G.
42
Qiu, Liangfei
42
Evanschitzky, Heiner
41
Galeotti, Andrea
41
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Journal of promotion management : innovations in planning and applied research
10
Journal of retailing and consumer services
4
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Journal of travel and tourism marketing
2
The journal of brand management : an international journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International Journal of Wine Business Research
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
46
Other ZBW resources
1
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1
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
10
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
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