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~person:"Loureiro, Sandra Maria Correia"
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Loureiro, Sandra Maria Correia
Hassan, M. Kabir
256
Belk, Russell W.
127
Han, Heesup
126
Gierl, Heribert
123
Phau, Ian
115
Bauer, Hans H.
108
Mattila, Anna S.
108
Pelsmacker, Patrick de
106
Grunert, Klaus G.
105
Mirakhor, Abbas
103
Choudhury, Masudul Alam
98
Huber, Frank
98
Kaiser, Harry M.
98
McGee, Robert W.
89
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Herrmann, Andreas
84
Eisend, Martin
83
Sheth, Jagdish N.
82
Wiedmann, Klaus-Peter
82
Siddiqui, Danish Ahmed
80
Grewal, Dhruv
79
Khare, Arpita
79
Septianto, Felix
77
Usman, Osly
77
Dwivedi, Yogesh Kumar
75
Bagozzi, Richard P.
74
Falk, Armin
72
Anderson, Simon P.
71
Nayga, Rodolfo M.
70
Wansink, Brian
69
Agarwal, Sumit
68
Chintagunta, Pradeep K.
68
Laroche, Michel
68
Stavins, Joanna
67
Paul, Justin
64
Pies, Ingo
64
Walsh, Gianfranco
62
Bruwer, Johan
61
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic Journal of Management
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Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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EuroMed journal of business
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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International journal of arts management
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of retailing
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
70
Other ZBW resources
1
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1
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
2
Tell what you want but do not irritate me : a senior perspective about
advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
3
Advertising
and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
4
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
7
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
8
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
9
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
10
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
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