Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website … effective when seals and statements are accompanied by the peripheral cues of website quality and brand image and when counter …

explores how less-familiar e-commerce websites can use branding alliances and website quality to increase the likelihood of … exposure effect can be leveraged to improve a website's brand image. We also extend information integration theory to explain … shows that the most important constructs for increasing initial trust in our experimental context are branding and website …

determine a website’s success. Leveraging Source Credibility Theory (SCT), we present a strategy for building credibility … derived from a user’s initial impressions of a website, in online environments. We demonstrate that logos designed to …’s website, and that this increase in perceived credibility results in greater trust and willingness to transact with the firm …

website trust. Not using logos or company identifiers, or using known logos of companies with negative reputations resulted in … limited space to likely increase the initial trust perceptions that predict website use. Companies that do not have …