Glauben, Thomas; Loy, Jens-Peter; Körner, Julia - In: Schmollers Jahrbuch : Journal of Applied Social Science … 127 (2007) 3, pp. 457-485
The paper investigates the impact of the Euro-introduction on real price adjustments in Ger-man food retail stores. While other studies focus on rounding effects of the Euro to obtain attractive price, it is hypothesized here that both money illusion and menu costs might have lead to higher real...