Showing 1 - 10 of 30
Only a few studies have analysed staggering and synchronisation in pricing behaviour of multi-product firms. These studies used low-frequency data in an environment of high rates of inflation. This paper investigates staggering and synchronisation of weekly prices for ten food products in 131...
Persistent link: https://www.econbiz.de/10010297125
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...
Persistent link: https://www.econbiz.de/10009446177
We investigate how consumer information affects price adjustment in the Austrian retail gasoline market. Our measure of consumer information is obtained from detailed census data on commuting behavior, as commuters can freely sample prices on their commuting route and are thus better informed...
Persistent link: https://www.econbiz.de/10012662682
Temporary price reductions (sales) as a means of promotion have become an increasingly important tool in the marketing mix of food retailers around the world. This paper investigates the retailers' pricing strategy by explicitly accounting for the multi-product nature of retailing. We find that...
Persistent link: https://www.econbiz.de/10013541620
Persistent link: https://www.econbiz.de/10003571193
Persistent link: https://www.econbiz.de/10011298086
Persistent link: https://www.econbiz.de/10010395031
Persistent link: https://www.econbiz.de/10002215789
Persistent link: https://www.econbiz.de/10002533962
Persistent link: https://www.econbiz.de/10002551436