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~person:"Lu, Hsiao-Han"
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Lu, Hsiao-Han
Chen, Ching-Fu
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
2
How do influencers' characteristics affect followers' stickiness and well-being in the social media context?
Lu, Hsiao-Han
;
Chen, Ching-fu
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1046-1058
Persistent link: https://www.econbiz.de/10014333593
Saved in:
3
Exploring the roles of vlogger characteristics and video attributes on followers' value perceptions and behavioral intention
Lu, Hsiao-Han
;
Chen, Ching-fu
;
Tai, Yi-Wen
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462368
Saved in:
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