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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
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Service offshoring fit from consumers' perspective
Lu, Lu; Gregory, Gary; Ngo, Liem Viet - In: Australasian marketing journal 28 (2020) 2, pp. 100-109
Persistent link: https://www.econbiz.de/10012253931
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444