Lu, Yunfan; Guo, Chengqi; Lu, Yaobin; Gupta, Sumeet - In: Nankai Business Review International 9 (2018) 2, pp. 143-161
Purpose: This paper aims to examine and highlight the influence of perceived restrictiveness on online communication, and in relation, the reduction of uncertainty in purchasing decisions. Design/methodology/approach: By testing statistical associations between such variables as uncertainty,...