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~person:"Lucarelli, Andrea"
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Lucarelli, Andrea
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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2
Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea
;
Cassinger, Cecilia
;
Ågren, Karin
- In:
Business history
65
(
2023
)
8
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10014413877
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3
Performing place promotion : on implaced identity in marketized geographies
Andéhn, Mikael
;
Hietanen, Joel
;
Lucarelli, Andrea
- In:
Marketing theory
20
(
2020
)
3
,
pp. 321-342
Persistent link: https://www.econbiz.de/10012271443
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