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Lucke, Tom
Hogan, John
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IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
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Journal of business strategy
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Driving growth with new products: common pricing traps to avoid
Hogan, John
;
Lucke, Tom
- In:
Journal of business strategy
27
(
2006
)
1
,
pp. 54
Persistent link: https://www.econbiz.de/10006809114
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Strategy - Der Nutzen eines Produkts ist nicht für alle Kunden gleich - Fokus - Falsche Preisüberlegungen verhindern oft Umsatz- und Profitsteigerungen. Kunden kennen die Preise un...
Hogan, John
;
Lucke, Tom
- In:
IO new management : Zeitschrift für …
75
(
2006
)
7-8
,
pp. 20-24
Persistent link: https://www.econbiz.de/10007276933
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