//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Luo, Anita"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Balancing Acquisition and Rete...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Theorie
Business-to-business marketing
2
Allocation
1
Allokation
1
Bayes-Statistik
1
Bayesian inference
1
Customer value
1
Kundenwert
1
Lieferantenmanagement
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Markov chain
1
Markov-Kette
1
Modellierung
1
Performance measurement
1
Performance-Messung
1
Scientific modelling
1
Supplier relationship management
1
Theory
1
e-mail marketing
1
interactive marketing
1
opt-in
1
opt-out
1
pair-copula construction
1
vine copulas
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Luo, Anita
Kumar, V.
22
Reinartz, Werner J.
3
Venkatesan, Rajkumar
3
Cosguner, Koray
2
Kumar, Ajay
2
Kumar, Vikas
2
Rajan, Bharath
2
Sharma, Amalesh
2
Ulaga, Wolfgang
2
Zhang, Xi Alan
2
Beckmann, D.
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar G.
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
1
Donthu, Naveen
1
Fang, Tony
1
Fjellström, Daniella
1
Fuxman, Leonora
1
George, Morris
1
Hilletofth, Per
1
Hou, Wenxuan
1
Islam, Md. Monirul
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kotabe, Masaaki
1
Krafft, Manfred
1
Käuferle, Monika
1
Leone, Robert P.
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Petersen, J. Andrew
1
Reinartz, Werner
1
Rountree, Carey
1
Rust, Roland T.
1
Shams, S. M. Riad
1
Singh, O. P.
1
Singh, Vinod K.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
2
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->