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Putting one-to-one marketing to work: Personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James
; …
- In:
Marketing Letters
19
(
2008
)
3
,
pp. 305-321
Persistent link: https://www.econbiz.de/10005547272
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