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~person:"Lusch, Robert F."
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Marketingtheorie
28
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27
Service-Dominant Logic
19
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19
Dienstleistungsmarketing
10
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Betriebliche Wertschöpfung
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English
30
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Lusch, Robert F.
Tadajewski, Mark
87
Hunt, Shelby D.
57
Kumar, V.
55
Sheth, Jagdish N.
55
Kotler, Philip
42
Vargo, Stephen L.
35
Grönroos, Christian
34
Brown, Stephen
31
Jones, D. G. Brian
30
Maclaran, Pauline
30
Homburg, Christian
29
Malhotra, Naresh K.
29
Kleinaltenkamp, Michael
28
Shaw, Eric H.
27
Bruhn, Manfred
26
Rajagopal
25
Bauer, Hans H.
24
Verhoef, Peter C.
22
Saren, Michael
21
Kuß, Alfred
19
Lehmann, Donald R.
19
Eggert, Andreas
18
Skiera, Bernd
18
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Wooliscroft, Ben
17
Keller, Kevin Lane
16
Burmann, Christoph
15
Freiling, Jörg
15
Huber, Frank
15
Layton, Roger A.
15
Svensson, Göran
15
Cova, Bernard
14
Günter, Bernd
14
Hanssens, Dominique M.
14
Neslin, Scott A.
14
Belz, Christian
13
Dholakia, Nikhilesh
13
Fader, Peter
13
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Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
MSI reports : working paper series
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
1
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1
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
2
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
3
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
Saved in:
4
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
5
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
6
Competing through service: insights from service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
;
O'Brien, Matthew
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
Saved in:
7
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
8
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
Saved in:
9
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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