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~person:"Möll, Thorsten"
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Möll, Thorsten
Gaugler, Eduard
336
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Marketing : ZFP ; journal of research and management
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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OLC EcoSci
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ECONIS (ZBW)
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Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
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2
Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Zugang.
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Eiger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10008067612
Saved in:
3
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10009838778
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