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How to successfully introduce logo redesigns
Walsh, Michael F.; Cui, Annie Peng; MacInnis, Deborah J. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Brand attachment : constructs, consequences, and causes
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006
Persistent link: https://www.econbiz.de/10003639028
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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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Consumer-brand relationship : a brand hate perspective
Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103