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MacInnis, Deborah J. (ed.) - 2009

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The...

Persistent link: https://www.econbiz.de/10012683136

Handbook of brand relationships

MacInnis, Deborah J. (ed.); Park, C. Whan (contributor); … - 2009

Persistent link: https://www.econbiz.de/10013530657

How to successfully introduce logo redesigns

Walsh, Michael F.; Cui, Annie Peng; MacInnis, Deborah J. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 365-375

Persistent link: https://www.econbiz.de/10012060136

Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me

MacInnis, Deborah J.; Folkes, Valerie S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10011739830

The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment

Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009

Persistent link: https://www.econbiz.de/10003915633

Research directions on strong brand relationships

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009

Persistent link: https://www.econbiz.de/10003915641

Brand forgiveness : how close brand relationships influence forgiveness

Donovan, Leigh Anne Novak; Priester, Joseph R.; … - In: Consumer-brand relationships : theory and practice, (pp. 184-203). 2012

Persistent link: https://www.econbiz.de/10009739818

Brand attachment : constructs, consequences, and causes

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - 2006

Persistent link: https://www.econbiz.de/10003639028

Handbook of brand relationships

MacInnis, Deborah J. (contributor); … - 2015

pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.

Persistent link: https://www.econbiz.de/10014499894