In the context of an increasingly competitive environment in which organisations are compelled to manage their resources and capabilities in more efficient and effective ways, the concept of market orientation has been acknowledged as highly important in the marketing and management literature....

Purpose – The purpose of this paper is to test the adequacy of SERVQUAL within the context of public online services, more specifically those provided by the Department of Taxation through its web‐based electronic declaration system. Design/methodology/approach – Following a quantitative...

Purpose – This study aims to analyse the driving forces that either favour or inhibit internet adoption by organisations operating in the non‐profit sector. Design/methodology/approach – Following a quantitative methodological approach, a national survey was applied to a sample of 392...

Purpose – This article sets out to examine the market orientation construct within the context of the non‐profit sector. Given the specificity of non‐profit organisations and the increasingly demanding resource environments in which these organisations operate, the adoption of the concept...