Jones, Marilyn Y.; Vilches‐Montero, Sonia; Spence, Mark T. - In: International Journal of Retail & Distribution Management 38 (2010) 8, pp. 578-596
Purpose – The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a...