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Mackenzie, Scott B.
Darley, William K.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Modeling the Determinants and Effects of Creativity in Advertising
Smith, Robert E.
;
Mackenzie, Scott B.
;
Yang, Xiaojing
; …
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
6
,
pp. 819-833
Persistent link: https://www.econbiz.de/10007893545
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