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~person:"Madden, Thomas J."
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Madden, Thomas J.
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Journal of the Academy of Marketing Science
1
Quarterly journal of finance & accounting : QJFA
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1
Brand Value and Asset Pricing
Fehle, Frank
;
Fournier, Susan M.
;
Madden, Thomas J.
; …
- In:
Quarterly journal of finance & accounting : QJFA
47
(
2008
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10008352320
Saved in:
2
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Madden, Thomas J.
;
Fehle, Frank
;
Fournier, Susan
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10006149003
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