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Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Dillon, William R.; Madden, Thomas J.; Kirmani, Amna; … - In: Journal of marketing research : JMR 38 (2001) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10006656378
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Students' Evaluation of Teaching: Concerns of Item Diagnosticity
Madden, Thomas J.; Dillon, William R.; Leak, Roland L. - In: Journal of marketing education : JME 32 (2010) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10008716440
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If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?
Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas J.; … - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010065800
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Are today's Millennials splintering into a new generational cohort? Maybe!
Debevec, Kathleen; Schewe, Charles D.; Madden, Thomas J.; … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10010068966