Corporate governance presents opportunities to manage risks and add value. Views of corporate governance are shifting from mere obligation and compliance with norms, laws and listing standards, to a business imperative for many companies. Integrating corporate governance into the strategy has...

The purpose of corporate governance is to achieve a responsible, value oriented management and control of companies. Corporate governance rules promote and reinforce the confidence of current and future shareholders, lenders, employees, business partners and the general public in national and...

In this era of globalization and competition, mergers of business firms have combined heterogeneous systems. At the same time, individual departments have developed non-integrated legacy systems and IT solutions, representing multiple platforms and diverse technologies. This IT maturity has...

Sales and marketing integration is important in reducing inter-functional conflict, creating customer trust, satisfaction and improving overall performance of organization. Hence, there is need to integrate sales and marketing by enhancing collaboration between them. A lack of cooperation...

The failure of marketing and SCM integration is significant barriers to identifying and responding to customer demand effectively and promptly. The paper underlines various scenarios of marketing and SCM integration failure and identifies causes for such failure. The success of marketing and SCM...

Without effective supply chain management, firms can not fulfill their promises and deliver promises made to customers. Poor supply chain management is the cause of the failure of many branding strategies. The paper highlights advantages of integration between supply chain and marketing mix...

Retailers face various issues like stock-outs, inventory management, product recalls, theft, shrinkage and product counterfeiting. RFID deployment may help them in solving such problems as supply chainpartners will have the ability to foresee the movement of inventory, goods and customer demand,...

Marketing and SCM integration creates strategic assets for the organization. According to RBV, strategic resources – organization assets that are rare, valuable, difficult to imitate or substitute and organizationally activatable are seen as the basis for shareholder value creation. They...

Customer-focused supply chain strategy helps organizations in achieving these customer-focus objectives. In the current era of highly competitive market, developing a strong relationship with customers is vital in achieving the goals of both the customers and the organization. To be successfully...