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Persistent link: https://www.econbiz.de/10005299779
We present experimental evidence suggesting that human subjects dislike complexity in choice with uncertainty. Our results suggest that the probability of choosing a given alternative decreases with the relative complexity of that alternative. Complexity increases the noise in the choice process...
Persistent link: https://www.econbiz.de/10005071736
Persistent link: https://www.econbiz.de/10001709172