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Madrigal, Robert
Neubaum, Donald O.
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It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009976495
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2
It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009844411
Saved in:
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