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~person:"Maggioni, Isabella"
~subject:"Industrieforschung"
~subject:"Relationship marketing"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Industrieforschung
Relationship marketing
B-to-B-Marketing
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Maggioni, Isabella
Svensson, Göran
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Corsaro, Daniela
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La Rocca, Antonella
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Italian journal of marketing : ITJM
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Marketing theory
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ECONIS (ZBW)
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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