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~person:"Mahan III, Joseph E."
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Mahan III, Joseph E.
Lim, Choong Hoon
18
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Journal of Business Research
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The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choonghoon
;
Mahan III, Joseph E.
- In:
Journal of Business Research
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10005473389
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