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~person:"Maheshwari, Bharat"
~subject:"New product development"
~type:"article"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
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A process approach to harnessing crowd-sourcing for new product development
Jagoda, Kalinga
;
Maheshwari, Bharat
;
Roy, Daniel
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010201178
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