Purpose: This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement. Design/methodology/approach: A wine tasting experiment was performed using...

Purpose: Olympic Games provide an arguably unparalleled amount of opportunities for the host city and country in relation to economic and socio-cultural growth and development. However, the achievement of such long-term success measures lies with the holistic involvement of community groups,...

Purpose: This study examines the differences between genders in visual attention and attitudes toward different types of advertisements. Design/methodology/approach: An experimental design using a structured questionnaire and six print advertisements with a male, female and neutral focus was...