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Market orientation and customer satisfaction : the role of service quality and innovation

Mahmoud, Mahmoud Abdulai; Hinson, Robert; Duut, Dickson … - In: International journal of business and emerging markets … 11 (2019) 2, pp. 144-167

Persistent link: https://www.econbiz.de/10012135585

Social media technologies and export marketing

Avornyo, Frederick; Mahmoud, Mahmoud Abdulai; Adeola, Ogechi - In: Digital transformation in business and society : theory …, (pp. 83-102). 2020

Persistent link: https://www.econbiz.de/10012116398

Market orientation and corporate social responsibility : towards an integrated conceptual framework

Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, Robert - In: International journal of corporate social … 2 (2017) 9, pp. 1-15

The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...

Persistent link: https://www.econbiz.de/10011857711

The impact of halal tourism on Muslim diaspora intention to recommend : an application of the theory of planned behaviour

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Preko, … - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1688-1708

Persistent link: https://www.econbiz.de/10014445428

Marketing horti-tourism and rural development for leveraging tourism agenda 2030 : a perspective article

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert - In: Tourism review 79 (2024) 3, pp. 635-639

Persistent link: https://www.econbiz.de/10014512298

The effect of brand heritage in tourists' intention to revisit

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 886-904

Persistent link: https://www.econbiz.de/10013483067