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Users' engagement on Facebook : a cluster analysis

Hussein, Rania S.; Mahrous, Abeer A. - In: International journal of business and emerging markets … 8 (2016) 4, pp. 426-445

Persistent link: https://www.econbiz.de/10011644985

Levels of Facebook use : evidence from Egypt

Mahrous, Abeer A.; Hussein, Rania S. - In: International journal of management and marketing … 5 (2012) 3, pp. 43-55

Persistent link: https://www.econbiz.de/10009665481

Antecedents of privacy concerns and their online actual purchase consequences : a cross-country comparison

Mahrous, Abeer A. - In: International journal of electronic marketing and … 4 (2011) 4, pp. 248-269

Persistent link: https://www.econbiz.de/10009530464

Students' evaluation for market orientation : evidence from Egyptian business schools

Mahrous, Abeer A.; Kortam, Wael - In: Business education & accreditation : BEA 4 (2012) 1, pp. 87-99

Persistent link: https://www.econbiz.de/10009656840

Students' evaluations and perceptions of learning within business schools in Egypt

Mahrous, Abeer A.; Kortam, Wael - In: Journal of marketing for higher education 22 (2012) 1, pp. 55-70

Persistent link: https://www.econbiz.de/10009657717

Capture the hearts to win the minds : cause-related marketing in Egypt

Shazly, Rana Essam; Mahrous, Abeer A. - In: International review on public and non-profit marketing 17 (2020) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012292875

Antecedents of participation in online brand communities and their purchasing behavior consequences

Mahrous, Abeer A.; Abdelmaaboud, Abdelhamid K. - In: Service business 11 (2017) 2, pp. 229-251

Persistent link: https://www.econbiz.de/10011732258

Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry

Boseila, Iman; Mahrous, Abeer A.; Abouaish, Ehab - In: American journal of business 38 (2023) 4, pp. 211-228

Persistent link: https://www.econbiz.de/10014432874

Students’ Evaluation for Market Orientation : Evidence from Egyptian Business Schools

Mahrous, Abeer A.; Kortam, Wael - 2013

This paper aimed at revisiting the market orientation philosophy, through examining the impact of organizational culture on market orientation within Egyptian business schools. Data were gathered from 46 informants in three business schools in Egypt. The informal and implicit nature of the...

Persistent link: https://www.econbiz.de/10014172927

Conceptualizing Conservation Behavior and Implications on Sustainable Purchase Behavior of Energy and Water : The Case of Egypt

A. Marzouk, Omneya; Mahrous, Abeer A. - 2019

Persistent link: https://www.econbiz.de/10014103799