Aharoni, Yair; Maimon, Zvi; Segev, Eli - In: Management Science 24 (1978) 9, pp. 949-959
The formulation of a strategy for an organization begins with identifying the opportunities and risks in the environment. A full and permanent search--or scanning--of all environmental forces is both too costly and intractable in terms of management time. Our findings indicate that managers do...