The article tries to find explanation for the question that although green products and services are more easily available than in the past and people are more and more informed on the environmental problems; however there are still consumers who do not show green behavior. The reason behind...

“Combining Ethics, Environment and Profitability in Business (CEEP)” is an intensive program (IP) within the frame of Erasmus Program – with the participation of 5 higher education institutions: Centria University of Applied Science (Finland), Hochschule Niederrhein and Westfälische...

Internet-usage has visibly become the part of our everyday life – especially because of the widespread usage of social network sites and relatively high penetration of computers/laptops and smart phones. From a marketing-communication point of view its great advantage is the chance to inform...

Authors attempt to confront the still mainstream approach that the economic recipe for solving ecological issues is their internalization, their inclusion into the economic domain. The argumentation takes the ecological issues as similar in nature to the societal ones, and insists on archaism of...

Experts dealing with environmentally friendly consumer behavior can often meet the problem of the existing gap between positive environmental attitude and green behavior. Despite of the very intensive communication campaigns in connection with environmental problems there are still only a few...

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high...