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Measuring consumer ethnocentrism : an assessment of reliability, validity and dimensionality of the CETSCALE in a developing market

Makanyeza, Charles; Du Toit, Francois - In: Journal of African business 17 (2016) 2, pp. 188-208

Persistent link: https://www.econbiz.de/10011559317

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

collected from bank customers (n = 308) using a structured questionnaire through a cross-sectional survey in Chinhoyi, Zimbabwe …

Persistent link: https://www.econbiz.de/10012656970

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Muchandiona, Charity; Kakava, Nicholas Zivengwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-19

, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural …

Persistent link: https://www.econbiz.de/10012628899

Does corporate social responsibility influence firm performance? : empirical evidence from Harare, Zimbabwe

Makanyeza, Charles; Chitambara, Tendai Linah; Kakava, … - In: Journal of African business 19 (2018) 2, pp. 155-173

Persistent link: https://www.econbiz.de/10011930381

Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe

Makanyeza, Charles; Chikazhe, Lovemore - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 540-556

Persistent link: https://www.econbiz.de/10011731623

Factors influencing consumers' choice of imported poultry meat products in a developing market : lessons from Zimbabwe

Makanyeza, Charles; Du Toit, Francois - In: Agrekon : agricultural economics research, policy and … 55 (2016) 3, pp. 191-215

Persistent link: https://www.econbiz.de/10011733927

Determinants of consumers' intention to adopt mobile banking services in Zimbabwe

Makanyeza, Charles - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 997-1017

Persistent link: https://www.econbiz.de/10011788300

The influence of innovation on the performance of small and medium enterprises in Zimbabwe

Makanyeza, Charles; Dzvuke, Gilbert - In: Journal of African business 16 (2015) 1/2, pp. 198-214

Persistent link: https://www.econbiz.de/10011777133

The effect of service quality on revisit intention : the mediating role of destination image

Manyangara, Masimba Elvis; Makanyeza, Charles; Muranda, … - In: Cogent business & management 10 (2023) 3, pp. 1-15

The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted a cross-sectional survey. Findings show...

Persistent link: https://www.econbiz.de/10014506391

Dimensions of innovation and their effects on the performance of small and medium enterprises : the moderating role of firm's age and size

Mabenge, Blessing Kudzai; Ngorora-Madzimure, Grace … - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 6, pp. 684-708

Persistent link: https://www.econbiz.de/10013415793