Rašković, Matevž; Makovec Brenčič, Maja; Jaklič, Marko - In: Multinational Business Review 21 (2013) 2, pp. 148-173
Purpose – The purpose of this paper is to systematically describe the evolution of Bartlett and Ghoshal's transnational typology within an appropriate historical context, and to additionally review key antecedent works of other authors who contributed to its evolutionary nature....