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~person:"Malhotra, Naresh K."
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Marktforschung
54
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50
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23
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8
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8
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Malhotra, Naresh K.
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Kuß, Alfred
24
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23
Sarstedt, Marko
23
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
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21
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Kamakura, Wagner A.
20
Wedel, Michel
20
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19
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18
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18
Albers, Sönke
17
Birks, David F.
17
Belk, Russell W.
16
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
DeSarbo, Wayne
14
Herrmann-Pillath, Carsten
14
Teichert, Thorsten
14
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14
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Review of marketing research
11
SAGE library in marketing
7
Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
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2
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1
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1
European Business Review
1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
6
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
7
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
8
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
9
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
10
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
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