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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty
Mazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique - 2022
Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....
Persistent link: https://www.econbiz.de/10013270851
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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim; Malone, Peter; Reboud, Sophie - In: Strategy and communication for innovation : integrative …, (pp. 147-174). 2017
Persistent link: https://www.econbiz.de/10011663005