Despite pop-up stores being a retail format that is both temporary and mobile, as with other physical stores, despite their mobility, location considerations may be assumed necessary for their success. This paper reports on a study that examined locational drivers for this form of retailing and...

This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....

Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...